JEWELRY & ARTS
Shingle & Shell
Shingle & Shell is a jewelry and art business built around handcrafted, ocean-inspired pieces. The client's work was genuinely beautiful, and she wanted a clean, bright space where it could truly shine. This was a full brand and e-commerce build: I designed her logo and business card, created a logo reveal animation, and built a complete Shopify e-commerce website, with every image carefully optimized so the site stayed fast without ever compromising on how the work looked.
Objectives
- Design a logo and business card that reflected the coastal, handcrafted quality of the work.
- Create a logo reveal animation to introduce the brand with the same care as the pieces themselves.
- Build a clean, bright Shopify store that let the jewelry and art take center stage.
- Optimize every image across the site for speed without sacrificing visual quality.
- Deliver a shopping experience as considered and beautiful as the products themselves.
Scope of Work
- Logo Design — Designed from scratch to reflect the brand's coastal, handcrafted identity.
- Business Card Design — Designed to extend the brand identity into a physical, tangible touchpoint.
- Logo Reveal Animation — Created a custom animation to introduce the brand.
- Shopify Development — Built a full e-commerce website on Shopify, clean and bright to showcase the work.
- Image Optimization — Optimized every image across the site for speed and clarity.
A clean, bright home for genuinely beautiful work, built to let the art and jewelry speak for themselves.