Milrose Consultants
Milrose Consultants supports every phase of the building lifecycle, from planning and permitting through construction, compliance, and long-term asset management. This was a collaborative project where I designed certain sections of the site in Figma and led most of the site's imagery. The client came with a large volume of their own project photography, some of it lower quality, and my mission was to use as much of their real content as possible rather than default to generic stock. I upscaled and AI-enhanced existing images, sourced and optimized imagery across the site, and generated supporting AI imagery where needed, all while co-project managing the account.
Objectives
- Design select sections of the site in Figma, aligned with Milrose's existing brand and visual system.
- Prioritize the client's own project photography over stock imagery, preserving authenticity across the site.
- Upscale and AI-enhance existing images where quality fell short, making them usable at scale.
- Lead most of the site's imagery, from sourcing through optimization and AI generation.
- Co-manage the project timeline and coordination alongside the account team.
Scope of Work
- Section Design — Designed select sections of the site in Figma, matching the established visual language.
- Image Curation & Enhancement — Led the prioritization and upscaling of the client's own project photography to avoid a stock-image look.
- AI Image Generation — Generated supporting imagery using AI tools where original photography fell short.
- Image Optimization — Led optimization of imagery across the site.
- Project Management — Co-managed the account alongside the team delivering the project.
A collaborative effort that let Milrose's real work speak for itself, elevated through thoughtful curation, enhancement, and design.